Creative, Cultural & Commercial Growth Consulting for the Performing Arts & Music Industry.

..big ideas.

clear direction.

more opportunities.

Hello, I'm Kerri! I help music artists, creative businesses and cultural organisations turn ambitious ideas into premium opportunities, stronger positioning and sustainable income.

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..everyone's

winging it.

I'll help you wing it brilliantly...

My job is to spot the golden thread, turn it into something clear, marketable and sellable, in a way which supports you. Not generic, non sleazy, just wholesome, practical, sales and marketing for your creative business.

Marketing = CONNECTION

aka excitedly telling people about your 'thing' (letting them know what you do in a human and authentic way)

Sales = SERVICE

aka inviting them to then experience your 'thing' (in a natural way that serves them!)

WHAT I DO

Artist Development.

Brand and Narrative Strategy.

Revenue Growth.

PR and Positioning.

Creative Direction.

Fractional Consulting.

Growth Partner for Artists, Labels, Music Agencies, Festivals, Organisations and Creative Business's

YOU COME TO ME WITH WITH

Too many ideas.

Unclear positioning.

One person running five people's jobs.

Disregular sales, income, bookings.

Marketing that doesn't attract the right audience.

Many unclear and untapped opportunities.

YOU LEAVE WITH

A stronger strategy.

Better marketing materials and sales assetts.

A clear and actionable revenue plan relevant to your career/organisation

Clearer priorities.

Commercial momentum.

Your next level untapped.

I help creative people and organisations turn good ideas into stronger offers, better marketing, more confident sales and more profitable opportunities.

..ready to

MAKE SOME NOISE?

You’ve got a great ‘thing’. It’s had some success. You know it could go so much further. That’s where I come in...

I help you position it, package it, market it and amplify it so the right people understand it, love it, want it and know what to do next.

That could mean sharper messaging, stronger sales materials, a clearer growth plan, better visibility, premium opportunities or a more commercial route forward.

You bring the potential.

I help you make some noise.

Built for where you are.

Designed for where you're going.

Got too many ideas? Spinning too many plates? Unsure what to focus on next?

Great! Let's turn them into something tangible.

Bring me the mess. I'll do the rest.

★ ★ ★ ★ ★

Working and being supported by Kerri over the last year, has been a revelation. Kerri helped me make an EPK which looks amazing and very professional. I am now confident to charge higher fees and I am so proud to send it out. The feed-back from my fellow singers has been amazing. Going forward: I have the tools to respond to enquiries with speed and professionalism. This gives prospective clients an assurance that I am a class act, worthy of my high fees.

Peter Snipp
Singer
★ ★ ★ ★ ★

I’m forever grateful for your support and guidance! I feel like I’ve only scratched the surface of the mastermind’s vault too, there is still so much more content to do - I’ve done it with a baby on my hip, we’ve closed the calendar for this year and already have 20 bookings secured for 2025! I think you’ve brought out the real me, the stubborness in me! I KNOW I can achieve what I have set out to do, I feel totally empowered! I feel like I am being a sponge, soaking in the information and using it. You are heaven sent, thank you so much!

Mandi Harkett
Band Leader
★ ★ ★ ★ ★

Working with Kerri has been an absolute game changer for me. Kerri’s support and expertise have been invaluable. She helped me create my first professional promo document and I now feel confident putting together my own for all my different acts. Having everything about my act in one concise, beautifully organised document that’s easy to update has taken away so much of the stress. What used to feel daunting now feels streamlined and actually enjoyable. One of my biggest breakthroughs has been gigging solo with backing tracks. I had practised with them for years but never imagined I would actually perform on my own. Now I really enjoy it and it’s opened up a whole new world of opportunities for me. My confidence and professionalism have grown massively. I used to feel overwhelmed by the business side of getting gigs and worried about approaching clients. Through Kerri’s course I’ve learned that selling is really about sharing my skills and helping people create the event they want. That mindset shift has changed everything. Before joining I felt unsure, anxious and a bit lost with how to present myself. Now I feel confident, capable and proud of what I offer. I no longer take things personally and I feel like a professional musician who understands her value. Working with Kerri has given me clarity, confidence and the tools to grow in a way that feels aligned with who I am. I’m so grateful for the transformation this has sparked in my career.

Sharon Lenihan
Singer

★ ★ ★ ★ ★
"Artists who are affiliated with Kerri,

get to do RARE and SPECIAL things."

Dean Samed- Jagged Social

Choose your next adventure.

Perfect for when...

You Need Clarity

For when your head is full, your ideas are everywhere, and you need to know what to focus on next.

 Best fit: Strategy Intensive / VIP Day

You Need Growth

For when you know there’s more potential here and you want a proper plan to increase opportunities, income, visibility and momentum.

Best fit: Rapid Growth Partnership

You Need a Strategic Partner

For artists, creative businesses and organisations who want senior-level thinking alongside them over time.

 Best fit: Fractional / Retainer / Organisational Consultancy

You Need Accountability

For when you know what to do, but need structure, community, deadlines and a bit of “come on then, get it done.”

Best fit: The Green Room

Would you like more Christmas Bookings?

I can help you with that! If you want to line your Christmas season with more corporate, private and well paid events, get off the Christmas hustle train this year in advance, then grab my Christmas Gig Guide, opposite. It's packed with useful tips to help you get some quick results!

★ ★ ★ ★ ★


"Kerri has been a key player in launching the Music Coaches Alliance. Bringing her in-depth knowledge as a musician, industry entrepreneur and qualified coach to critical thinking around standards and inclusion. She brings great energy to the discussions, and has helped tease out the many challenges to creating the testbed foundations of a serious organisation. I'd highly recommend bringing Kerri on board as a consultant or advisor, given her approachable and clear strategic direction, wealth of experience, ability to consider everyone's point of view, and skill in facilitating direction. 

Tamsin Mendelson - Music Coaches Alliance

★ ★ ★ ★ ★


"My one on one strategy session with Kerri was very enlightening. She offered some great insight into some challenges I was facing and suggested a few changes I could make to my packaging that would help reach a niche audience. I felt a renewed sense of confidence. A few weeks later, I booked a Summer festival!"

Kay Soul - (USA) Singer-Songwriter

★ ★ ★ ★ ★


“In just a few days I’ve already signed with one high-end booking agent using Kerri’s consulting, method sand templates! Can’t believe it! I’ve finished my promo pack, which looks GORGEOUS, and I’m ready to send it out and get high-end, high-paying bookings.Total game changer."

Gary-Albert - (UK) Singer-Songwriter

Hi! I'm Kerri Layton

Author, Consultant, Founder and Artist.

For 27 years, I’ve worked across entertainment, events and education, onstage, backstage and in the boardroom. From performing at The Savoy, Alexandra Palace and Glastonbury Festival to curating live experiences for organisations including The National Trust and Bollinger Champagne, I understand both the creative heartbeat and the commercial engine behind successful projects.

I’ve built and led boutique entertainment agencies, produced national events and advised organisations across the arts, commercial and charity sectors. Today, as founder of Dixiebird Records and KL & Co Consulting, I specialise in brand strategy, marketing, PR and revenue positioning for musicians, founders and cultural organisations.

I help creative leaders amplify their projects, increase visibility and build commercially sustainable growth through strategic messaging, media positioning and clear, confident communication. My insights and commentary on the music industry have featured in outlets including The Times and OK Magazine, alongside national coverage on BBC and ITV.

ICF-accredited and executive-level trained, I combine strategic clarity with straight-talking insight to help you move faster, avoid costly blind spots and build something commercially strong and creatively aligned.

My clients have:

  • Secured £1M+ in sponsorships and partnerships

  • Doubled their bookings (some increasing revenue by 600% within as little as six weeks)

  • Elevated into premium event markets

  • Sold out their festivals, retreats, and events

  • Landed media coverage across TV, radio, and international press including BBC, ITV and national print

  • Transformed their positioning from DIY to legacy brands

    If you’re ready to see what’s possible for you, you’re in the right place.

Current Artists, Clients & Partners:

Sophia Garvey. Score Production Music. Deal Music & Arts Festival. Simply Strings. Jamma Music. Radio Wigwam.

Previous Artists, Clients & Partners:

Chilango. The National Trust. Eventspiration. Alexandra Palace. Creative Design Museum. The Hospital Club. The Savoy.

Dixiebird Music Boutique. The BBC. Side-by Side Jazz. Lancaster Music Festival.

Stats!

27

YEARS IN THE PERFORMING ARTS INDUSTRY

1000'S

HAPPY CLIENTS

500+

VISIONS ELEVATED

7 Figures

GENERATED FOR CLIENTS

LET'S LINK ON SOCIALS

SERVICES

LEGAL

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