Featured in....

everyone's

winging it.

I'll help you do it brilliantly.

Soulful Sales, Executive Consulting, Marketing & PR for Visionaries, Founders and Industry Leaders in the Arts & Cultural Sector.

KL & Co™ · Kerri Layton Consulting

Creative Strategy. Business Growth. Cultural Impact.

If you’re craving greater success, more visibility, a fresh perspective and a strategic mind beside you… simply put, you need a Kerri! I’m your thought partner. The one who helps you increase revenue, do less, and shine brighter in the process. I am the missing link between your creative vision and your sustainable commercial success. My work helps you grow your business, double your impact and income, and reduce the hustle, the faff, and the constant firefighting.

With 26 years in the creative, cultural and commercial service-based industries, I support artists, founders, festivals, organisations and mission-led businesses through:

Self-led courses for musicians
1-1 consulting and coaching

PR retainers
Brand development and creative direction
Strategic sales and revenue planning

And the results speak for themselves.

My clients have:

Secured £1M+ in sponsorships and partnerships

Doubled their bookings (some increasing revenue by 600% within as little as six weeks)

Elevated into premium event markets

Sold out their festivals, retreats, and events

Landed media coverage across TV, radio, and international press including BBC, ITV and national print

Transformed their positioning from DIY to legacy brands

If you’re ready to see what’s possible for you, you’re in the right place.

Proud to partner with...

Ready To Amplify your vision?

I support heart centred, creative and mission led leaders as they evolve into their next era with clarity, identity and commercial strength.

Whether you’re leading a company, directing a festival, shaping a cultural organisation or building an artistic legacy, I’m here to be the strategic partner who helps you scale, refine and return to the work you were born to do.

I hold the creative vision with you. I guide the business strategy beside you. I help you step into the version of yourself who leads with confidence, purpose and ease.

Your next chapter is calling.
Let’s build it beautifully.

Executive Partnerships

Consulting

Private branding coaching for founders, artists, and executives ready to scale their business and career with confidence, and creative clarity.

Bring me in as your external consultant to lead your next campaign, launch, or media strategy. Retainer marketing and PR packages are created bespoke for your organisation, saving you time, streamlining your HR costs, and giving you direct access to senior-level expertise.

Courses & Programmes

Self-Study & Groups

The Musicians Business Coach pathway offers self-paced and mastermind programs designed for musicians who want to take control of their bookings, marketing,

and income.

Private 1-1 coaching for founders, artists, and executives. A holistic approach to creating aligned visibility, and sustainable success in your business or organisation. Amplifying your vision with clarity and confidence for next level breakthroughs.

Together, we’ll refine your unique positioning, your offers, strengthen your mindset, and build a model that supports your lifestyle and your goals.

Bring me in as your partner and external consultant to lead your next campaign, launch, or media strategy.

Retainer marketing and PR packages are created bespoke for your organisation, saving you time, streamlining your HR costs, and giving you direct access to senior-level expertise,

for an impactful ROI.

My signature self-paced and hybrid coaching programs are designed for musicians who want to take control of their bookings, marketing, and income: doubling their incomes and halving the hustle and grind.

I have now supported over 1000 musicians to elevate their bands brand and sell into the premium events market.

Get Started

Grab my FREE Christmas Gig Accelerator for Artists

Hi! I'm Kerri Layton

Author, Consultant, Founder and Artist.

For over 26 years, I’ve lived and breathed the creative industries, from performing onstage as a musician and DJ at venues like The Savoy, Alexandra Palace, Hackney Empire, Glastonbury Festival and more, and to curating live experiences for leading brands and organisations including The Mexican Embassey, The National Trust, Bollinger Champagne. I’ve built and led boutique entertainment agencies, produced national events, and consulted across the commercial and charity sectors of the arts. That journey has given me a deep understanding of both the creative heartbeat and the commercial realities behind every great project.

As the founder of Dixiebird Records, The Musicians’ Business Coach,

and KL & Co Consulting, the Musicians’ Coaching Federation, a current Director of Deal Music and Arts, I now help creative leaders, organisations, and artists communicate their vision with clarity and confidence. I have a knack for spotting blind spots and opportunities in individuals and organisations which accelerate growth and save time and money. Whether you’re a founder launching a new initiative, a live event or brand building its next campaign, or a musician ready to elevate your band into the premium event market, I help you find the language and aligned strategy that turns your misison into a legacy.

With Executive level coaching skills, I am an ICF-accredited business coach, and use Emotional Freedom Technique (EFT) with my 1-1 clients , this holistic approach bridges business savviness, with emotional intelligence and self-masgtery, so that your story doesn’t just sound good, it becomes your ultimate next-level.